The Root Formula-Sulfate Free Shampoo

Healthy curls start with the right foundation. The Root Formula works to subtract dirt and buildup while adding essential moisture, keeping your scalp and strands balanced. This sulfate-free shampoo cleanses gently yet effectively, ensuring your curls start with a strong equation for definition and hydration.

🧼 CLEANSES — gently lifts dirt & buildup without stripping
💧 HYDRATES — adds essential moisture while u wash
⚖️ BALANCES — keeps scalp & strands in harmony
🌀 PREPS FOR DEFINITION — the foundation for curls that pop
✨ FOR ALL CURLS & COILS — wavy, curly, coily — works for everybody
🚫 CLEAN FORMULA — no parabens, no sulfates, no animal testing